On November 28th, Dongfeng Commercial Vehicle's 2024 Annual Partner Conference was successfully concluded at Wuhan International Conference Center. As a major event in the commercial vehicle industry, the conference has received much attention from the industry from the preparations to the smooth convening. Based on the closing season of 2023, Dongfeng Commercial Vehicle will join hands with its partners to summarize and prepare for a new chapter of win-win cooperation in 2024.
Yang Qing, Chairman and Secretary of Party Committee of Dongfeng Motor Group Co., Ltd. attended the meeting and presented awards to the partners. Zhou Xianpeng, assistant general manager of DFL and chairman of DFCV, Zhang Xiaofan, general manager of DFCV, Zhang Shu, member of the Standing Committee of Shiyan Municipal Committee and vice mayor of Shiyan, Ma Jun, president of Volvo Group Volvo China and director of Dongfeng Commercial Vehicle, Chen Xiangyang, deputy secretary of the Party Committee and chairman of the labor union of Dongfeng Commercial Vehicle, Szeto, Jin Mouzhi, Bei Jinlun, and Wu Huaizhong, deputy general managers, Liu Licheng, Zheng Hua, Frank, and Fang Yong, general manager assistant, and Yang Shengliang, special agent of the General Manager, attended the meeting. Yang Shengliang, etc. attended the meeting.
Upholding the brand confidence, commodity confidence, technology confidence,
value confidence,innovation to meet all changes, to keep the right to meet the unchanged
More than 300 suppliers and 500 representatives of dealers from home and abroad gathered together to talk about cooperation and friendship, discuss strategic vision and draw development blueprint.
Zhou Xianpeng, assistant general manager of Dongfeng Motor Group Co., Ltd. and chairman of Dongfeng Commercial Vehicle Co., Ltd. made a speech on the theme of "Deepening the New Connotation of Cooperation and Creating a New Win-Win Situation", and on behalf of the Group, he affirmed that Dongfeng Commercial Vehicle has pushed forward the upward strategy of the brand in depth in 2023, and has shown a good momentum of making progress in the midst of stability. Collaborative innovation, adhere to the integrity of the common construction. And said: standing on a new starting point, Dongfeng has the responsibility, confidence and ability to deepen the cooperation with the majority of partners, to build and create a "business community, innovation community, community of interests and community of destiny", and to work together to promote the reshaping of Dongfeng Commercial Vehicle's leading edge in the industry, and to build Dongfeng Commercial Vehicle into a world-class enterprise, to continue to write a new chapter of the cause, and to build a new chapter of the industry, and to build a new chapter of the industry. The company will continue to write a new chapter of its career and create new splendor. Mr. Zhang Xiaofan, General Manager of Dongfeng Commercial Vehicle, made a report on the theme of the conference, "Practicing Everything Comes from Reliability and Building and Sharing Brand Upward". For the future of China's medium and heavy truck industry competition pattern will undergo great changes, industry development opportunities and survival test coexist in the status quo, Zhang Xiaofan said: as the industry's "national team", "ballast" of the Dongfeng cause, from brand confidence, commodity confidence, technology confidence, value confidence, self-confidence, self-confidence, confidence, and the bottom line. As a "national team" in the industry and a "ballast" for Dongfeng's business, Dongfeng Commercial Vehicle has the confidence and ability to win the initiative of competition and reshape the leading edge of the industry in the ever-changing market, and it will bring new power and opportunities to its partners with Dongfeng's new development and new height.
In the future, how to realize customer value creation, win customers' trust, and make customers become loyal followers of the brand? Zhang Xiaofan summarized the practice of 2023 brand upward strategy and shared two aspects with partners:
Respond to all changes with innovation. Market is the direction of development, customer value is the direction of implementation. Meet customer demand for commodity diversification, centering on customer scenarios, and quickly put star products demanded by customers to improve customer experience. To meet customer demand for upgrading logistics solutions, we will accelerate the transformation of our business model to "customer value creation", strengthen customer life cycle management and enhance customer experience;
To keep the right course and respond to no change. Unswervingly choose to improve quality and reduce costs, the implementation of "basic models + option packages + modification + after-market" configuration of sales, to provide more in line with the needs of customer scenarios, more cost-effective products, in order to enter the mainstream of the competitive price range, to enhance the competitiveness of the product to provide more space.
At the end of the report, Zhang Xiaofan issued an initiative to the attending partners and all Dongfeng people: stick to the original intention of the cause, be sure of the development confidence, deepen the win-win cooperation, gather the unity force, and realize common development on the way of making Dongfeng Commercial Vehicle business stronger, better and bigger!
Openness, Value Sharing, Future Enlightenment, Three Keynote Sharing to Lead Partners to Win in 2024.
Focusing on the conference theme of "From Reliability, Gathering Strength for Winning", Dongfeng Commercial Vehicle prepared three keynote speeches for the attending guests at the main venue of the partner conference, leading the partners to conduct in-depth thinking and wisdom sharing in three aspects, namely, technology, procurement and marketing.
Shen Bin, center director of Dongfeng Commercial Vehicle Technology Center, brought "New Commodity New Technology Core Competitiveness Upward" keynote speech to the conference, sharing two aspects: First, based on the market hot opportunities and in-depth study of customer needs, Dongfeng Commercial Vehicle will launch a full range of 2024 new commodities with full scenes, full coverage and new technologies, with a total of 206 new models, covering four major domestic and international strains, 98 scenarios, fuel, gas, new energy and various routes to comprehensively improve customer value and driving experience. In 2025, Dongfeng Commercial Vehicle will launch a new generation of platform architecture commodity D600, and successively put 131 new models into the market, covering the whole series of fuel, gas, new energy and intelligent driving. Facing the development trend of low-carbonization, electrification and intelligence, Dongfeng Commercial Vehicle is also accelerating forward-looking technology research and key core technology control.
Huang Shaojun, Director of Procurement of Dongfeng Commercial Vehicle, gave a keynote speech on "Building a Safe and Efficient Supply Chain with Win-Win Cooperation", sharing the following information: customer-centered supply chain is built around the three levels of making commodities good, excellent, and win-win: from the four dimensions of proactive prevention, visualization of the whole process of logistics flow, deep penetration of management, and establishment of a strategic cooperative relationship with supplier partners, the supply chain can be made safe and secure. From four dimensions, the supply chain is safe, reliable, accessible and controllable; from six aspects of joint development, quick response, market-driven, whole-process control, quality priority, and project attack, the supply chain is agile, efficient, high-quality, and high-priced; and from three directions of innovation leadership, value sharing, and long-term cooperation, the supply chain is required to actively create customer value, and to realize co-creativity and win-win situation.
Xie Zhipeng, Director of Marketing and Marketing of Dongfeng Commercial Vehicle and General Manager of Aftermarket Business Unit, gave a keynote speech on "Accelerating Marketing Transformation through the Industry Cycle". In view of the prediction that the market will enter a new round of winter due to the overdraft of the capacity in the future, Xie Zhipeng, with the responsibility and bearing of a marketer, said that in the next three years, Dongfeng Commercial Vehicle will reshape the leading edge in the field of commercial vehicles, and will take the customer as the center to reduce cost, increase efficiency, create value for the whole life cycle of the customers. In the next three years, Dongfeng Commercial Vehicle will reshape the new leading advantage of commercial vehicles, focus on customers, reduce costs and increase efficiency, create value for customers in the whole life cycle, and fully realize the marketing transformation from To-B to To-C in the sales model, service model, derivatives business, and cross-border logistics.
Focusing on Customers, Branding Upward, Pursuing Excellence,
and Releasing 206 Annual Vehicle Commodities.
In this partner conference, Dongfeng Commercial Vehicle held a grand release ceremony of annual model vehicle commodities - 206 models of annual model vehicle commodities were unveiled, involving fuel oil, gas, new energy, intelligent and other forms of fuel, and covering traction, cargo, engineering, special purpose, new energy, intelligent Internet connection, and overseas, with each model mapping out the "customer-centeredness" and "customer-orientation" of Dongfeng Commercial Vehicle. Each model reflects Dongfeng Commercial Vehicle's value pursuit of "customer-centered" and its insistence on high quality of "everything comes from reliability".
Among them, 57 new tractor models, 4 platforms of Dongfeng Tianlong KL, KX Rongyao, KX King and Dongfeng GX High-end Vehicle are upgraded synchronously, which comprehensively improve reliability, power, economy, lightweight and comfort, and the dual-line layout of fuel and gas, with the industry-leading characteristics of the commodities. 27 new models of trucks, which deeply penetrate into the "customer-centered" value pursuit and the "everything comes from reliability" high quality persistence;
27 new truck models, in-depth 6 industries, 36 scenarios, layout of double cab, double power chain, to achieve full coverage of fuel gas, full satisfaction of segmented scenarios, chassis application specialization, customization of market demand, significantly reducing fuel consumption, upgrading the comfort of the cab;
35 engineering models, four major industries, all new upgrade, based on the engineering working conditions scenario-oriented design, to create a reliable and strong engineering version of the power chain, as well as fashionable, safe and comfortable driving space, plowing the urban construction of dump trucks, standard transport trend market, anchored in 60 cities, reshaping the lightweight market industry benchmarks;
26 special new models, five industries, covering 48 scenarios, the industry's first electrified single-engine sanitation vehicle solutions, through the chassis, engine, top-loading integration and other key innovative technologies, the vehicle fuel savings of 20%, weight reduction of 300Kg;
46 new energy models, 25 scenarios around regional transportation, trunk transportation, engineering operations, special operations, etc., a variety of technology routes, full-scene solutions, low energy consumption, low deadweight, high reliability, customization, comprehensive electric control optimization based on the scenario, comfort, safety, and higher operational value;
Intelligent network new model Dongfeng Tianlong KX flagship king L2+, based on the industry's first fully redundant wire control chassis, integrating independent intelligent driving core technology, realizing the improvement of transportation efficiency and significant reduction of operating costs, helping customers' commercial success and seizing the market's "intellectual" high point;
135 overseas models, 89 overseas market scenarios, identifying the core needs of customers, high, medium and low three-dimensional layout, differentiated solutions, covering left and right and various types of emissions, to better meet the needs of customers in different countries. The main DONGFENG GX 560 horsepower products continue to win the trust of customers!
Concentration, Hand in Hand, Winning the Future,
Dongfeng Excellent Partner Achievement Award Unveiled.
After the main venue of concentrating and gathering strength, two chapters of restarting the winning way brought real win-win energy to all partners of Dongfeng Commercial Vehicle - supplier chapter, procurement, R&D and after-market work report, comprehensively summarizing the 2023 cooperation situation, submitting a sincere paper to the supplier partners and honoring the outstanding supplier representatives; marketing chapter, releasing the 2024 general marketing strategy and commodity, network, satisfaction, dealer transformation, digital transformation, and the list of outstanding partner achievement awards. Representatives were honored; marketing session, the release of the 2024 annual marketing strategy and commodities, network, satisfaction, dealer transformation, digital transformation of the five major strategic content, for the distribution and service provider partners to point out the 2024 road to win-win revenue, the executive team and the Board of Directors team made a solemn appearance, the inheritance of the spirit of the Dongfeng, and the construction of "the mission will be achieved, 2024 will be a win! The senior management team and council team made a solemn appearance, inheriting the spirit of Dongfeng and building the belief that "the mission will be achieved and 2024 will be won.
As the grand finale of the partner conference, the "Gathering Momentum for Winning - Night of Glory" 2024 Dongfeng Commercial Vehicle Best Partner Award Ceremony brought the main theme of cohesion to the highest point.
Gather heart and strength, win together in the future. With craftsmanship rooted in China's automobile field, with reliability casting 54 years of glorious road, and with win-win accomplishing partners' entrepreneurial dream of becoming rich, no matter how the market changes, Dongfeng Commercial Vehicle's original intention of coordinating partners to go upward, to the new, and to the future remains unchanged. 2023's results are not yet finished, and the win-win trumpet has been blown in 2024. Let's look forward to Dongfeng Commercial Vehicle joining hands with its partners to create a new atmosphere and new development of China's commercial vehicle industry in 2024.
